Search Engine Optimization (SEO) for dealerships is a unique niche of digital marketing. Not only are websites expected to translate into real-world conversions, thereby providing a high return on investment (ROI), but their content, keywords and structure must be of high enough quality to rank high on search engine searches.

The challenge is the competitive nature of the car industry: the plethora of dealerships and makes, combined with the fickle character of the economy, combine to make the automotive industry cutthroat to navigate. By taking a closer look at how different makes do their SEO provides insight into how to crack this market.

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